Airbrush Introduces AI Relight Feature for Camera-Inspired Photo Lighting Effects

GaryPageau
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Pixocial, the company behind Airbrush, has launched Relight

Pixocial, the company behind Airbrush, has launched Relight, a new tool in the Airbrush App that helps users recreate atmospheric lighting effects directly on their phones, the company said. As photo editing moves beyond heavy filters and overly retouched images, more users are looking for tools to creatively express personal identity online while still looking natural, the company added.

Airbrush’s Relight brings photography aesthetics into a simple mobile editing experience. Rather than only adjusting brightness or exposure, the feature helps users transform the mood of a photo with lighting styles inspired by camera flash, cinematic lighting, and nostalgic digital photography. As an AI photo lighting editor, Airbrush’s Relight helps users create cinematic lighting effects and looks inspired by the retro-inspired G7X Digicam flash effect, dreamy Golden Hour effect lighting, cinematic Blue Hour photography, balanced Even Light, and bold Flash photo effects, without needing professional cameras, external lighting, perfect weather, or advanced editing skills.

“Relight was created to make professional-looking lighting effects more accessible to everyday users,” said Lyllian Lai, Product Lead of Airbrush App. “Many people love the look of photos taken with cameras like the Canon G7X, Fujifilm, or other flash photography styles, but not everyone has the equipment, timing, or editing experience to recreate those effects. With Relight, we want users to be able to easily bring that same atmosphere and camera-inspired aesthetic to their photos.”

In addition to Relight in the Airbrush App, Airbrush is also expanding its AI photo editing experience on the web with its online AI photo editor. The Airbrush Online Editor has introduced AI Auto Color Correction, a one-click feature that helps restore natural colors in photos affected by strong colored lighting, such as concert, festival, or club photos. This makes it easier for users to fix images where colored lights distort skin tones or the original atmosphere of the scene.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.